Equifruit's says its mission includes being a best-in-class partner to banana farmers. By adhering to Fairtrade International standards, Equifruit says it ensures that farmers receive fair compensation for their fruit and have access to resources that promote sustainable agricultural practices.

As a B Corp, Equifruit joins a global community of businesses committed to using their collective power to create a more sustainable and equitable world, the release said. Equifruit will be exhibiting at booth No. 1151 at the Canadian Produce Marketing Association trade show, April 24-25 in Vancouver, British Columbia.