On the night of the awards, Jennie arrived ready to enjoy herself and celebrate being in the company of other women entrepreneurs. As a finalist in the Momentum category, she was up against such stiff competition that she didn’t expect to win. To her surprise, she beat the other finalists and took home the award.

“That moment of winning was so unexpected, a genuine surprise — and all the sweeter for it,” she says. “This acknowledgement means so much. It is a validation that our work has meaning and is being applauded by a wide Canadian public.”

The win also helped reaffirm what Jennie and her team have set out to do from the very beginning: make a difference in the lives of others through ethical fruit sourcing.

“[The win] fills our tanks with happiness, confidence, and determination to achieve our vision of Global Fairtrade Banana Domination!”

Article Written By: By Khera Alexander

Article Published By: https://www.womenofinfluence.ca/2024/05/14/this-entrepreneur-is-on-a-mission-to-advance-equitable-treatment-for-banana-farmers/

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