By JENNIFER STRAILEY July 18, 2024
MONTEREY, Calif. — Enthusiasm for organic produce was high at this year’s Organic Produce Summit, where exhibitors were eager to discuss new organic products, success stories, fair labor practices and more.
Equifruit’s Madison Hopper strikes a cover-worthy pose for “Bananity Fair” at OPS 2024. (Photo: Jennifer Strailey)
Known for its innovative marketing that addresses the serious topics of sustainable agriculture, trade justice and environmental protection, but through humor, bold messaging and a playfulness that draws immediate attention, Equifruit’s booth at OPS 2024 didn’t disappoint.
The organic, fair trade banana company’s “Bananity Fair-” themed booth invited attendees to strike a series of fun poses prompted by audio playing inside the see-through booth.
The Equifruit team was decked out in its usual shark accessories, prompting one passerby to ask, “What’s up with the sharks?”
“It’s a big part of our branding,” replied Equifruit’s Madison Hopper, who deftly turned the conversation to the importance of fair trade, because “farmers gotta get paid.”
reference: https://www.thepacker.com/news/organic/seen-and-heard-organic-produce-summit-part-3