PRESS RELEASE
AI software supports daily fresh produce supply for 40 million people
AMSTERDAM, November 3, 2025 – Source.ag, the Amsterdam-based developer of AI software for Controlled Environment Agriculture (CEA), today announced the successful close of its Series B funding round, raising $17.5 million. The investment was led by Astanor, with strategic participation from investors including seed breeder Enza Zaden and grower cooperative Harvest House. This new capital injection brings Source.ag’s total funding to over $60 million in five years.
The investment follows a period of rapid growth marked by the deployment of its AI software with strategic partners and collaborations across Europe and North America. The funding underscores the critical role of applied AI in a sector facing two major hurdles: rising global demand for fresh produce and a growing deficit of experienced cultivation expertise.
From AI hype to measurable impact
While much of the tech world focuses on conceptual AI, Source.ag specializes in measurable, applied AI that supports growers daily. Since its founding in 2020, the software has been implemented in over 300 greenhouses covering 2,500 hectares across 18 countries. This acreage contributes to the daily supply of tomatoes, bell peppers, and cucumbers for an estimated 40 million people.
CEA is the most efficient solution for managing land and water scarcity, but it is constrained by limitations in human capacity. Source.ag overcomes this by centralizing data and digitizing growing knowledge, functioning as an 'AI co-pilot.' Among other things, the software enables companies to predict tomato yields with far greater accuracy and fully automate irrigation. This not only boosts production volume but also enhances quality and efficiency across the entire value chain, from grower to consumer.
Rien Kamman, CEO and Co-founder, Source.ag: “This Series B round confirms the industry's belief in our vision: food chain innovation requires AI companies to partner closely with the industry. The grower is the core player, the one putting healthy food on supermarket shelves, and we build the solutions they need to excel. Our ambition is to sustainably feed everyone with sufficient fruits and vegetables. This investment confirms the market views us as the definitive AI partner leading the sector into the future.”
The funding will accelerate global scaling and product development as Source.ag aims to become the industry leader and expand its AI product suite. Source.ag works closely with the largest and most experienced organizations in horticulture to consistently link the best domain expertise with cutting-edge AI technology. The involvement of seed breeder Enza Zaden and grower cooperative Harvest House highlights the strategic importance of Source.ag's technology for the entire supply chain.
Hendrik Van Asbroeck, Managing Partner at Astanor, said: “Our objective is to make the food chain more sustainable, and Controlled Environment Agriculture (CEA) is a necessary technology to achieve this. Since our initial investment, Source.ag has demonstrated that AI is key to scalably delivering climate-resilient food production. They’ve successfully transformed AI from a promising theory into an indispensable operational platform for the world’s largest fresh produce growers.”
Jaap Mazereeuw, CEO of Enza Zaden, added: “By collaborating with Source.ag, we integrate a crucial data layer into our seed breeding. Source.ag’s AI strategies, combined with our varieties, minimize risk for the grower and ensure they maximize the potential of our innovative seeds. This is a joint commitment to helping our customers succeed in a rapidly expanding market.”
Source.ag founders Rien Kamman (CEO) and Ernst van Bruggen (CCO)
Jelte van Kammen of Harvest House said: “Our growers experience the value of Source.ag daily, from saving labor time to achieving better forecasting accuracy. That's why we’ve been working closely with Source.ag for multiple years. We see Source.ag as a strategic partner that equips us to meet our growth targets and secure the competitive data advantage the evolving market demands. It is a direct investment in the sustainability of our cooperative and an efficient fresh produce chain.”
Carmen Berkhout, Spokesperson
carmen.berkhout@source.ag
+31 6 19773780
About Source.ag
Source.ag develops the world’s most advanced AI software for horticulture, with the mission to help growers provide everyone on earth with sufficient fruits and vegetables in a sustainable and climate-resilient way. By combining digitization, artificial intelligence (AI), and plant and cultivation science, Source.ag’s platform offers an integrated product suite enabling precise forecasting, autonomous crop management, and data centralization. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CCO), Source.ag is the strategic AI partner for leading growers, dedicated to making CEA accessible, profitable, and globally scalable for a more sustainable future. More information: http://source.ag
About Astanor
Astanor is an impact investor accelerating the agrifood and wider bio-economy towards a regenerative food system. We invest in innovative, scalable companies in Europe and North America and work hands-on with founders to realize measurable, positive impact. Our portfolio includes approximately fifty investments, from seed through growth stage, and spans the entire food value chain, from soil to plate. More information: https://astanor.com/