This week on Fresh from the Field Fridays, we’re going ape for grapes!

Ross “The Produce Boss” Nelson and Dan “The Produce Man” Avakian welcome Jim Beagle from Grapery.

Jim shares his journey from working the fields at age five with his dad to becoming CEO of Grapery—still walking the rows every day with his crew. You’ll hear how rich dialogue with consumers keeps Grapery in tune with shopper expectations, and Jim’s core advice: do the job right every day, be consistent, and deliver the experience shoppers can count on.

We dive into:

• The intensity and precision of meticulous hand harvesting
• Why Grapery lets grapes ripen longer for maximum flavor
• The systems that ensure bunches are picked at peak maturity
• Grapery’s world travels to find wild grape species with amazing flavor, bred into seedless varieties (all non-GMO)
• Flavor explosions ranging from tropical notes to Stone fruit sweetness

It’s a masterclass in flavor, farming, and consistency—all right here on Fresh from the Field Fridays from The Produce Industry Network and AgLife Media.