We begin with a deep dive into France’s recent decree banning five active substances on a range of fresh produce, regardless of country of origin, and explore what this unilateral move means for growers, exporters, and global supply chains operating within and beyond the European Union.

Next, we’re excited to introduce a new segment, Consumer Insights, featuring Nicole MacDonald, who joins us to unpack how today’s consumers are thinking about food choices, trust, transparency, and value in an increasingly complex marketplace.

We close the episode by addressing dynamic pricing — a growing concern for consumers and a powerful, and sometimes controversial, tool for perishable products. As technology and pricing algorithms evolve, we discuss where opportunity meets consumer perception, and why balance will be critical moving forward.

From regulatory shifts to consumer expectations and the economics of perishables, this episode connects the dots on the pressures — and possibilities — shaping the future of fresh.