This week on Fresh From the Field Fridays, Dan the Produce Man and Ross the Produce Boss welcome Caroline Lewis, founder of The Farmer’s Feed—all about reconnecting people with the farmers who actually grow their food.

We dig into the cabbage trend that’s heating up in foodservice and retail, talk about why farmers need to tell their own stories, and how getting closer to the consumer really matters right now. We also hit on Valentine’s Day strawberries, a little floral, and what it all means at store level.

It’s real people, real farmers, real food—right here on Fresh From the Field Fridays, from the Produce Industry Network, powered by AgLife Media.

Check it out at aglifemedia.com.