Long before podcasts and digital media, Orion Samuelson mastered the art of connecting farm and consumer through the airwaves. As the iconic voice of WGN Radio, he translated complex agricultural issues into stories people could understand—and trust.

This week on the Global Fresh Series, we examine how his approach to communication holds powerful lessons for today’s content creators, brands, and fresh produce leaders.

As the gap between growers and consumers continues to widen, is podcasting today’s version of what Orion built decades ago?

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