This week on Fresh From The Field Fridays…

Dan is joined by Chris Zanobini from the California Pear Advisory Board.

We’re digging into what’s really going on with imported pears flooding the market right when California fruit - especially Bartletts - is coming on. What that means for our growers, what you’re seeing at retail, and why it matters more than most people realize.

We also get into how the produce industry - and you as a consumer - can actually be part of the solution.

Fresh From The Field Fridays is brought to you by The Produce Industry Network and AgLife Media.

Check out aglifemedia.com today.