Winning the Fresh Fight: How Edeka and Delhaize Are Rethinking Produce

This week on the Global Fresh Series, we head to Germany and Belgium to explore how two major European retailers are putting fruit and vegetables firmly in the spotlight. From Edeka’s latest recognition for produce expertise to Delhaize’s push to make fresh produce more appealing, convenient and affordable, we look at how retailers are using local sourcing, grower partnerships, innovation and the in-store experience to get consumers excited about fresh.

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