Sisters in Trade: Launching Go Produce & Building Through the Storm

In this episode of Importer Insight, Amanda Horney sits down with her sister, Olivia Avellaneda, co-founder of Go Produce, to talk about what it really takes to launch a fresh produce company from the ground up.

They reflect on growing up in a trade-focused family, the leap into entrepreneurship, and how Olivia is carving her own path in a fast-paced, global industry.

🎧 A real, behind-the-scenes look at starting something new—and staying grounded while doing it.

#GoProduce #ImporterInsight #FreshProduce #StartupStory #FamilyBusiness