Avocado Visionary Giovanni Cavaletto on Fair Trade, Innovation, and the Jalisco Edge

In this episode of Importer Insight, host Amanda Horney welcomes Giovanni Cavaletto, U.S. Division President of GLC Cerritos, for a deep dive into the future of the avocado industry.

Raised on an avocado and lemon farm and now leading U.S. operations for one of Mexico’s top exporters, Giovanni shares insights on:

• The rise of Jalisco in global avocado trade

• What makes the Mendez variety a strategic game-changer

• The impact of Fair Trade certification on farmworker communities

• Farming innovations like electrostatic pollination (BloomX)

• How GLC Cerritos is achieving 3x the industry yield average

• His vision for sustainability, growth, and industry leadership

We also discuss Giovanni’s candidacy for the MHAIA Board of Directors and what’s at stake for the future of avocado marketing in the U.S.

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