Clean Eating Challenge by Viva Fresh - EP183

The Produce Industry Podcast w/ Patrick Kelly

In this episode of The Produce Industry Podcast w/ Patrick Kelly we chat for our second time with Jen Velasquez, Director of Marketing of Full Tilt Marketing and Chair Woman of the Clean Eating Challenge. Jen and Patrick talk about this weeks show Viva Fresh and speak to a couple participants that were involved in the Clean Eating Challenge while discussing what this challenge is all about. REMEMBER PEOPLE - if you are in produce you are the front line to consumption!!!!

Our first participant, George Szczepanski is IFPA Director of Membership for Business Service Providers, driving strategy and benefits for this group.  George has been a part of the PMA staff for over ten years in the Business Development and Membership teams. George’s health journey used cardio as a proxy for healthy eating for much of his 20’s and beyond.  Now, dealing with a back injury that keeps him from running the miles that he used to, it’s time to confront the some of the eating habits that are keeping him from the healthy lifestyle he wants to live…  especially to be around for his two small children for many years to come.

Next, the Co-Owner and Partner of Fresh Innovations LLC Jay Alley.  In theGrocery / Produce Business for the last 43 years he was excited to be a part of the TIPA Clean Eating Challenge and talk about his journey. Jay says:  "I have learned that no one can force you to choose a Healthy Lifestyle, you have to make that decision on your own.  While i am doing the Challenge for myself, i am also motivated to do it for my family and hopefully one day Grand Children.   I have watched the success that others have had over the last 3 years and i am optimistic about this Lifestyle Change."

Join Patrick and Jen this week talk ALL THINGS PRODUCE leading up to Viva Fresh! 

FANCY SPONSORS: Ag Tools, Inc.:, Flavor Wave, LLC.:, Noble Citrus:, Buck Naked Onions/Owyhee Produce, Inc.: and John Greene Logistics Company:

CHOICE SPONSORS: Indianapolis Fruit Company:, Equifruit: Arctic® Apples: Sev-Rend Corporation: and Golden Star Citrus, Inc.:

STANDARD SPONSORS: London Fruit Inc., Fresh Cravings: and Freshway Produce: