Fresh Produce Pioneer: The Woman Visionary Who Brings You Your Berries

We have a unique guest joining us on the podcast this week. She is a pioneer in the produce industry and one of the first women to establish her own business in the fresh produce world. Janice Honigberg is the founder and CEO of Sun Belle, a leading grower and importer of all types of berries and some other specialty fruits and vegetables. Janice’s story is an inspiring one. She is truly a visionary who anticipated and instigated trends that changed the global fruit and veggie markets. She was one of the first to begin importing berries from Central and South America so that we can have them year-round. She will tell us about how those get to us from so far away and the great strides that are being made in taste and quality. And you will learn about a delicious new fruit called “goldenberries.”