2024 FPFC Expo
Leadership The FPFC is governed by a volunteer Board of Directors and an Executive Committee of professionals from all produce and floral industries sectors. In addition, committees handle specific tasks related to the Council’s events and industry relations. The Council’s business is managed by staff in Southern California. Mission Statement The mission of the Fresh Produce & Floral Council is to connect members to the information, education, and professional network they need to increase knowledge, grow their business and collectively advance the industry.